News analysis: Hospitality could resort to 'cleanwashing' as operators balance safety and experience

PR leaders have slammed the Government’s ‘diabolical’ communications strategy to reopen the hospitality sector, which is predicted to cost thousands of jobs. As businesses in the sector scurry to reopen, experts warn that we could be entering an era of ‘cleanwashing’.

by Arvind Hickman
Pubs, restaurants and hotels are allowed to reopen from 4 July (Photo: Getty Images)
Pubs, restaurants and hotels are allowed to reopen from 4 July (Photo: Getty Images)

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now

Register

FREE

  • Limited free articles a month
  • Limited number of free email bulletins

Register Now

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

  • Unlimited Access to PRWeek content
  • Daily Breakfast Briefing
  • Breaking News Alerts
  • Weekly Online Edition
  • Agency Business Report
  • Weekender Edition
  • PRWeek Magazine
  • Full Archive Access

Subscribe Options

Become a subscriber

From £75 per quarter

  • Unrestricted individual access to prweek.com
  • PRWeek Daily News (subscriber-exclusive email bulletin)
  • Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
  • PRWeek magazine delivered

Choose a Package

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>