• "Redundancy communication: compassion and clarity, not a thesaurus, are vital" – comment from Tim Toulmin, MD of crisis comms specialist Alder.
• Brands should adapt their messaging to consumers' heightened and changing emotions instead of reverting back to their pre-COVID-19 ways of communicating, research by Twitter has found.
• What's it like launching a new comms agency during the pandemic? We speak to four people who did just that, in the latest edition of PRWeek's podcast series The PR Show. One of the key messages is that recessions are a great time to launch an 'agile' comms agency as - it is argued - big, established players struggle to change quickly.
• There's a new name at the top of the latest Mergermarket table that ranks PR agencies by the value of M&A deals handled globally in the first half of 2020. Research from Mergermarket shows the extent to which the COVID-19 crisis has impacted financial PR agencies in terms of the volume and value of deals overseen in H1.
• PRWeek UK launches two new awards today, one celebrating the best in healthcare and pharma comms, and the other recognising outstanding achievements in corporate and financial PR and public affairs. Both have categories focused on communications during the coronavirus pandemic.
• Comms directors for Dove, the British Olympic Association, Just Eat, and the UK Government are among the speakers at PRWeek’s biggest annual conference, PR360, which takes place online in the second week of September. Find out more, including how to buy tickets, here
• Hanover Communications and the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) have launched a ‘repurposing offer’ to help business leaders adapt their corporate purpose in a post-COVID world. More here
• Power grab or rationalisation? The Government is planning a huge reduction in comms personnel. Find out more here
• The campaign to launch the "world’s first social-distancing deo" – a Lynx and Marmite combination – has secured more than 150 pieces of coverage, including a segment on Good Morning Britain on Friday. More on the campaign, by W Communications, here
• "Communications to this sector should have been a high priority. It wasn’t" – PRWeek UK canvassed experts from hospitality/leisure/hotels to find out how the big 'reopening' will work, from a comms perspective, and how government comms has helped (or hindered) the sector...
• Two-thirds of major brands do not feel confident running a fully remote pitch process, despite half saying that this is a good time to review the set-up of their agency rosters. More findings from a new Creativebrief survey here.
• The COVID-19 pandemic has claimed one of it's first significant agency casualties, with sport and fitness-focused Promote PR sadly being forced to close after 26 years, citing the impact of recent trading conditions.
• 'Three days to get the world clubbing from home' - PRWeek goes Behind the Campaign with Defected Virtual Festival.
• 'Show empathy' – As football returns in England, clubs need to provide the right support to players and coaching staff over the risk of coronavirus. Four sports marketing experts have their say on how clubs should handle comms.
• Finsbury has launched a new service to help businesses handle the comms challenges surrounding the return of workforces to offices, following an extended period of lockdown due to the coronavirus pandemic.
• The coronavirus is hitting BAME (black, Asian and minority ethnic) marcomms and media professionals more than their white counterparts in terms of pay and career prospects. That's according to new research for People Like Us, the networking group for minority ethnic professionals in media and marcomms. Click here for more.
• WPP CEO Mark Read has talked about how non-advertising services like public relations have fared better during coronavirus pandemic, and how the holding company plans to make agile working practices permanent. More here