Mumbai agency offers pay-by-results service for clients

A value-for-money option for brands whose budgets have been cut during the pandemic.

PR and influencer agency Glad U Came has introduced pay-by-results service to clients across all categories, size, and industry. The agency said that the service can be a useful tool for anyone looking to strengthen brand relations and awareness amid the pandemic, especially when client budgets are under immense pressure.

The pay-by-results option means clients are only billed for tangible outputs and effective outcomes. This is said to be a cost-effective alternative to the conventional retainer model where a flat fee is charged each month, regardless of the results achieved.

Maddie Amrutkar, founder of Glad U Came, said: "If COVID-19 has taught us anything it's that actions speak louder than words. The crisis has created a moment of truth in which we can all evaluate and judge whether the actions and choices being taken by business are a true reflection of their purpose and values. This isn't something you see offered by PR agencies very often, but we are sufficiently confident about our ability to generate meaningful results".

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