Five out of six (83.2%) respondents to a PRWeek/Intrado Digital Media survey agree the “lines between PR and marketing are more blurred than ever.”
“It used to be that marketing was about driving sales and PR was about driving reputation,” says Ben Chodor, president of Intrado Digital Media. “But the two are no longer on opposite ends of the building. They are having to work together as, ultimately, what they do drives the same end result.”
As revealed in this exclusive eBook, what the two disciplines contribute to that end result, however, is not the same, nor need it be. They can learn from each other. Improve by being inspired by one another. And then both feel empowered to compliment, not combat, the other.
The survey at the foundation of this eBook compelled PR pros to truly reflect on what marketing does better than they do. Not to demean, of course, but motivate. The road to improvement starts with an acknowledgment that you need to do so. The more specific one can get in the areas requiring that improvement, the better.
Along with expert insights and much proprietary data, this eBook provides that detail and is a valuable tool to help PR pros strengthen their status.
Click here to download the report.
