Fake news, coronavirus and trust: PRWeek Crisis Comms conference to examine key issues

How has the public’s view of different media changed during the coronavirus crisis? That's one question that will be posed to a panel of experts at PRWeek's online Crisis Communications conference, which takes place on Tuesday 30 June.

Expert panellists (clockwise from top left): Damian Collins MP, Dr Rima Merhi, Will Moy and Mark Borkowski
Expert panellists (clockwise from top left): Damian Collins MP, Dr Rima Merhi, Will Moy and Mark Borkowski

Coronavirus will feature heavily at Crisis Communications - click here for more information and to book your place. Tickets cost £95.

A panel session at the event is called "Fake news and politicisation: how has the political climate affected trust in the media?"

It will look at how the public’s view of different forms of media changed during the COVID-19 crisis, and how organisations should adapt their use of the media to fit changes in public perception.

The session, to be chaired by PRWeek UK editor John Harrington, will feature:

  • Damian Collins MP, former chair of the Digital, Culture, Media and Sport Select Committee
  • Will Moy, chief executive, Full Fact
  • Mark Borkowski, founder and CEO, Borkowski PR
  • Dr Rima Merhi, consultant, media and communications lecturer, freelance journalist

Elsewhere, Julian Hunt, vice president, public affairs, communications and sustainability GB at Coca-Cola European Partners, will discuss the soft drink company's comms response during the pandemic.

CAA comms director Richard Stephenson will talk about how the organisation has been able to reassure airlines and customers amid restrictions imposed by COVID-19. He will also discuss lessons behind the comms operation of Project Matterhorn, the programme to 'repatriate' the public following Thomas Cook's collapse last year.

Alison Levett, regional media engagement manager at the Royal National Lifeboat Institution, will discuss how the charity has adapted its crisis strategy under COVID-19.

Anil Ranchod and Stephanie Kane, senior comms figures at the Stroke Association and Avast respectively, will focus on managing social media as part of a wider crisis response.

And Jo Scott, chief marketing & communications officer at Lloyd’s, will look at safeguarding reputation and addressing workplace issues in the wake of #MeToo.

Joe Rankin, head of comms at London City Airport, and James Melville-Ross, senior MD - Strategic Communications at FTI Consulting, will talk about adapting to the new world of crisis management. Melville-Ross and his colleague Adam Davidson, senior director at FTI, will also discuss managing a breaking story.

Click here for more information and to book.

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