What it’s like to launch a PR consultancy during a pandemic

Ron Guirguis, Stephanie Rudnick and Linda Eatherton share their experiences in PRWeek’s latest Lockdown Life video.

Former MSL U.S. CEO Ron Guirguis launched his firm right before the pandemic.
Former MSL U.S. CEO Ron Guirguis launched his firm right before the pandemic.

Stephanie Rudnick, former SVP of communications at the XFL, and Ketchum alum Linda Eatherton have started consultancies amid the pandemic, while former MSL U.S. CEO Ron Guirguis cofounded the Convergence Collective in December.

One challenge: “defining who we want to be in the context of this pandemic,” says Guirguis.

All three talk about the challenges of getting off the ground amid a global pandemic in the latest edition of Lockdown Life.

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