PRWeek UK 30 Under 30: Holly Ramsey, Interel Consulting

We hear from Holly Ramsey (28), associate director, Interel Consulting.

With a rare flair for campaigning and political lobbying at the highest level, Interel says Ramsey plays an absolutely critical role in driving the agency's success. She secured a major lobbying victory in the PRWeek Award-winning campaign to reduce the maximum stake on fixed-odds betting terminals from £100 to £2, and last year used her campaigning tenacity to lead a high-profile human rights campaign to highlight the plight and discrimination against a minority and vulnerable tribe in Oman.

Meet the PRWeek 30 Under 30 2020

Judge's comment: "Some outstanding achievements from Holly. She should be proud of the impact that her work has had. Bravo!"

How does working in PR differ from your expectations?

I have been surprised by how creative and innovative we can be with our political campaigns. When you think of ‘public affairs’ and ‘politics’, you do not naturally associate the most exciting ideas or events with those, but I’ve been pleasantly surprised with how creative the industry can be. We’ve managed to turn a room in Parliament into a seaside arcade to call for the regeneration of seaside towns, and to conduct a spy-themed desk drop raising awareness of puppy smuggling across Europe. We’ve achieved real results, and politicians have been more than willing to get involved in these innovative campaigns.

Describe your experience of working in PR during the COVID-19 crisis.

It’s been an incredibly busy time, with continuous guidance and policy updates coming from the Government during this pandemic. We need to ensure the information reaches our clients quickly and that we are giving the most appropriate advice to businesses during this difficult time. It’s also been interesting to see coalitions of businesses, with our help, come together like never before to call for business support measures, and to see the Government being quick to listen, engage and implement measures on behalf of businesses.

How (if at all) will the COVID-19 crisis change the PR industry?

More businesses will now have a greater awareness of the need to futureproof themselves in the face of pandemics or economic shocks, and hopefully recognise the significance of having a public affairs agency on board that can make appropriate and timely representations to government in the face of crisis.

What one thing above all would you change about the PR industry?

The industry needs to be better at promoting itself and the positive impact that campaigns and law change can have on our communities. For example, one of our campaigns, to reduce the stake on fixed-odds betting terminals, ensured a significant law change which protected the most vulnerable in our society from gambling-related harms.

What is your 'side hustle'?

I’m a local Conservative Councillor in London and I absolutely love it. It’s effectively a second job, so can be tricky at times ensuring I get some down time, but it’s completely worth it as I’ve been able to make some major changes in my ward, particularly in stopping unwanted developments and recently saving a local business.

Where do you see yourself in five years?

I’m one of the lucky ones who always knew I wanted to go into a lobbying/campaigns-based job straight out of university. I’ve loved my work since I started and hope to progress, grow and continue in this industry.

How do you switch off from work?

Apart from reading widely, I enjoy campaigning with my local Conservative team, getting out and meeting people you would never usually meet and hearing about their views and issues. I love meeting people from all walks of life, in different circumstances, and being able to help them.

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