PRWeek UK 30 Under 30: Costanza Poggi, Seahorse Environmental Communications

We hear from Costanza Poggi (29), manager, Seahorse Environmental Communications.

Poggi joined the specialist environment comms agency in September 2018 from the Green Alliance think tank and, according to her employer, has shown "brilliant" ability to spot new opportunities, provide unrivalled insight and client leadership with outstanding results. Her key achievements include being a core member of Greenpeace UK's team when it achieved important changes to the Fisheries Bill.

Meet the PRWeek 30 Under 30 2020

Judge's comment: "Costanza's work has made a big impact and has genuinely brought about change. It's rare to see that combination of business acumen and the desire to make the world a better place."

How does working in PR differ from your expectations?

PR is a lot more than reputation management and visibility. The campaigns we work on are about achieving positive environmental change and building coalitions across the corporate, NGO and political sectors.

Describe your experience of working in PR during the COVID-19 crisis.

We are fortunate to have been able to continue to work from home and, despite not being able to meet people and see colleagues and clients, our work hasn’t changed a huge amount. The climate and ecological crises remain a priority for our clients and, while immediate priorities may have changed slightly, we know that we will continue to work together and support each other through this difficult time.

How (if at all) will the COVID-19 crisis change the PR industry?

It will lead to an even greater focus on socially and environmentally responsible business practices. One thing that emerged early on in the crisis was heightened public scrutiny of business’ treatment of employees, alongside calls for the economy to be rebuilt in a fairer and more sustainable way. This has also been backed up by a consistently positive performance for businesses that prioritise environmental and social governance throughout the crisis. Businesses will need to demonstrate the positive impacts they have on society and the planet, and will require a great deal of PR (backed up by sound strategy) to make them visible to their audience and stakeholders.

What is your 'side hustle'?

I’m a trustee for Hope for the Future, a hugely impactful organisation that provides training and support to all people wanting to lobby their elected representatives to do more on climate change.

Where do you see yourself in five years?

Celebrating the UK halving its carbon emissions with a Seahorse team having grown in size.

How do you switch off from work?

I train with the amazing StrongHer women or go for a run.

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