Caribbean tourism body appoints UK agency

The Caribbean Tourism Organisation Chapter UK & Europe has appointed Lotus as its UK PR agency, PRWeek can reveal.

Tourism in the Caribbean has been severely affected by the global pandemic
Tourism in the Caribbean has been severely affected by the global pandemic

The CTO Chapter UK & Europe represents more than 65 travel industry companies, including airlines and cruise lines, tour operators, hotel representatives, destinations and media agencies.

The organisation has hired Lotus to help grow its membership as the travel industry faces unprecedented challenges in the wake of COVID-19.

The agency will focus on media outreach to raise awareness of the activities of individual members and wider Chapter activity to help the organisation recruit and retain membership.

The account will be led by Jules Ugo, who was recently appointed chief executive of Lotus, and associate director Jo Johnson, who is the agency’s Caribbean specialist. They will report to secretariat head Carol Hay and chairman Colin Pegler.

“The Chapter is greatly looking forward to working with Lotus. Their knowledge of the Caribbean, senior media contacts and expertise in delivering campaigns for trade associations make them an ideal partner for the Chapter during this vital period,” Pelger said.

Ugo added: “The Caribbean is very close to the Lotus heart and we are huge advocates of the region’s holiday offering. We are honoured to be supporting the Chapter at this critical time to ensure the profile of the Chapter and, therefore, the Caribbean is optimised and that tourism to the region bounces back.”

At the same time, the CTO Chapter has appointed The Brighter Group, a Finn Partners Company, to drive a 2020 digital campaign across the @LoveCaribbean social channels on Instagram, Twitter and Facebook.

Led by senior partner Amy Skelding, with a team including vice-president – digital Anneka Roberts and associate vice-president Kylie Bawden, the reinvigorated social channels will include a mixture of UGC, news from the 65 members, media reports and current local stories.

The CTO's Hay said: "The Brighter Group team will be working on developing our social channels even further and extending our social reach."

PRWeek UK is committed to having a more diverse selection of commentators in our articles, and is compiling a list of BME (black, Asian and minority ethnic) PR professionals who are willing to be quoted. To be added to the list, please email john.harrington@haymarket.com and include your specialist areas of expertise, and/or preferred subjects for commentary.

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