Promote PR closes after 26 years as income from sporting clients falls

Sport and fitness-focused agency Promote PR has closed after 26 years, citing the impact of recent trading conditions.

CEO and founder Sue Anstiss (pictured) revealed the news in a post on Twitter:

Anstiss wrote: "It's with much sadness that after 26 years, Promote PR closes its doors today.

"Despite our best efforts, and like many other small companies, we've struggled with the past three months, and with little income from our major sports clients on the horizon, the agency has become insolvent.

"My hugely talented team have been magnificent about the situation and I'll continue to do all I can to help them find fulfilling roles in the future. Please get in touch with them directly if you have opportunities.

"Whilst this has been a very upsetting time, I'm consoled in the knowledge that we've worked with many extraordinary people delivering incredible projects and campaigns in the past 26 years. The agency's legacy will be the impact it's made in the world of sport and fitness."

The Berkshire-based agency had worked with several major sporting organisations across the years, including England Athletics, the RFU, England Hockey and Premiership Rugby, and with major brands such as Barclays in sport-related briefs.

Promote had also handled comms for events including the London Landmarks Half Marathon and the London Youth Games, and also represented gym operator The Gym and sports brand Dunlop.

In 2018, Anstiss received an MBE for her services to grassroots and women's sport.

She moved to the CEO role at Promote in 2017 after promoting Nasima Hussain to managing director.

PRWeek UK is committed to having a more diverse selection of commentators in our articles, and is compiling a list of BME (black, Asian and minority ethnic) PR professionals who are willing to be quoted. To be added to the list, please email john.harrington@haymarket.com and include your specialist areas of expertise, and/or preferred subjects for commentary.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in