The PR Week: 6.12.2020: Samantha DiGennaro, DiGennaro Communications

DiGennaro Communications founder and CEO Sam DiGennaro talks about her agency's work doing PR and comms for other agencies, as well as the latest industry news.

L to R: Frank Washkuch, Sam DiGennaro, Steve Barrett
L to R: Frank Washkuch, Sam DiGennaro, Steve Barrett


In this episode of The PR Week, Sam DiGennaro, founder and CEO of DiGennaro Communications, celebrates her agency's 15th anniversary and discusses plans to safely bring her staff back into the office.

She and PRWeek editors Steve Barrett and Frank Washkuch chat about a PRWeek analysis into what black employees want to hear from their employers; WPP CEO Mark Read's statement about diversity and inclusion at the holding company; account wins for MullenLowe PR, Coyne PR and The Sway Effect; and more.

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