Do brands really need to weigh in on social justice issues?

Are brands helping?

Screenshot from Ben & Jerry's Twitter page.
Screenshot from Ben & Jerry's Twitter page.

This week, brands from Ben & Jerry’s to Barbie have released statements in support of the black community. Some, like that from the ice cream brand, have been well received. But social media users have just rolled their eyes at others, wondering how they’re contributing to ending racism.  

Is it helpful for every brand to speak up?

 

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