Case study: How we used traditional PR in a public sector comms campaign

The Drive and Vehicle Licensing Agency (DVLA) comms team carried out a campaign to target vehicle tax evasion before the COVID-19 lockdown took place. This is what they did.

by David Jenkins
traditional PR is an important tool in the media relations armoury, writes David Jenkins
traditional PR is an important tool in the media relations armoury, writes David Jenkins

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