• 'Show empathy' – As football returns in England, clubs need to provide the right support to players and coaching staff over the risk of coronavirus. Four sports marketing experts have their say on how clubs should handle comms.
• A campaign to ‘quash quarantine’ rules is having remarkable results, with greater longevity in the news cycle than Dominic Cummings. PRWeek’s latest podcast explores further.
• The coronavirus is hitting BAME (black, Asian and minority ethnic) marcomms and media professionals more than their white counterparts in terms of pay and career prospects. That's according to new research for People Like Us, the networking group for minority ethnic professionals in media and marcomms. Click here for more.
• WPP CEO Mark Read has talked about how non-advertising services like public relations have fared better during coronavirus pandemic, and how the holding company plans to make agile working practices permanent. More here
• "In the words of Madonna: music makes the people come together. This year has taught us that pandemics do, too." Can brands show Pride without a parade this year?
• Easyjet has introduced comic book-inspired facemask covers, aimed at children who fly during the COVID-19 crisis. Check out the campaign, by Taylor Herring, here.
• Big news: Edelman is cutting 390 employees worldwide as the business begins to make a net loss due to coronavirus – only three months after CEO Richard Edelman promised to secure all jobs during the pandemic.
• "How could this comms guru, with his finger on the pulse of the ordinary voter, not accept that he was the main problem afflicting the reputation of the Government he purports to serve?" – no prizes for guessing the identity of May's Flop of the Month.
• How is comms helping BP handle COVID-19 and fulfil its 'net zero' ambition? Our latest edition of The PR Show podcast speaks to BP's Geoff Morrell and H+K Strategies' Chris Pratt.
• SEC Newgate's profitability is "ahead of budget" despite the coronavirus crisis, the group said in its full-year results announcement, adding that most of its UK agencies "significantly improved" their performance in 2019.
• The end of lockdown will not mean a return to business as usual, but the beginning of a new era which may force radical changes to many organisations. Here are ten things CEOs need to do for post-lockdown comms, by Chris Calland, director at Sapience Communications.
• The Cumming furore has, inevitably, given rise to some humorous reaction on social media. We liked this one in particular, which gives a nod to another PRWeek favourite...
• From ‘poorly polishing a turd’ to ‘a lesson in self preservation’ - PR chiefs have reacted to the now infamous Dominic Cummings press conference.
• In non-Cummings news, new research suggests the public want brands to move 'beyond crisis' and be more 'playful'.
• Back to Dom, and has the Government’s decision to back Cummings ‘trashed’ its own public health message? Five public health and healthcare agency comms professionals give their views.