Kent RO Systems has issued an apology for an advertisement it ran across social media, in which it suggested that maids may be spreading COVID-19 by making food by hand.
The ad warned that maids' hands "may be infected", and used this as a jumping off point to promote the brand's automatic bread and atta maker. The ad featured brand ambassadors Hema Malini and Esha Deol.
Here's the original ad:
The ad, seen on Instagram, has been widely criticised on social media.
The company's chairman Mahesh Gupta issued a statement today (May 27) in which he said the ad had been withdrawn. The statement reads: "Please accept our sincere apologies for having published the Ad of Kent Atta & Bread Maker. It was unintentional but wrongly communicated and it has been withdrawn. We support and respect all sections of the society."
A version of this story first appeared on Campaign India.
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