The PR Show podcast: 'Government urgently needs new approach to coronavirus comms'

The Government needs to relinquish its tightly controlled, 'campaign driven' approach to coronavirus communications for a more nuanced approach for it to be effective, according to a panel of comms professionals.

by Arvind Hickman
The Government's approach to coronavirus messaging needs an overhaul. Photo: Getty Images.
The Government's approach to coronavirus messaging needs an overhaul. Photo: Getty Images.

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