Pepsi, PETA or Caribou Coffee: Who had the cringiest marketing moment this week?

All three brands had consumers doing double takes — in a bad way.

Reminder to brands: Be extra careful and sensitive about how you advertise amid the pandemic. 

This week, Pepsi sponsored a poster promoting a COVID-19 testing site at a Florida Walmart. It removed the sign after a backlash.  

Meanwhile, PETA put up a billboard featuring a block of tofu with the statement, “Tofu never caused a pandemic. Try it today!”

And some coffee cup sleeves at Caribou Coffee inappropriately stated, “Fight the urge to remain indoors.” Though, to be fair, the company created the sleeves before COVID-19 hit and the chain is telling workers to toss them out.

Which brand had you shaking your head the most?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in