But any messages that the move would be good news for commuters were lost on the attending journalists who could barely hear proceedings due to poor acoustics on what was one of the coldest days of the year in the capital.
Top target publication Evening Standard ended up referring to the event as 'the worst press conference ever'.
Those willing to take credit for the choice in venue were in short supply.
While TL passes the buck, claiming the location was chosen by London Underground's PR team, TL's retained PR agency Weber Shandwick says it was in fact a joint idea by TL and LU.
Let's hope explanations relating to late trains and cancellations are less confusing.