COVID-19 has forced PR agencies to cancel summer internship programs and pause hiring, creating a double barrier for college students and graduates entering the industry.
In response, the PR Council has set up the Agency Ready Certificate Program, providing participants with top agency executive-led webinars on strategic planning, data, social media strategy and crisis communications. They'll also get instruction on tech platforms and guidance on remote interviewing, resume writing, time management and managing stress and anxiety.
Check out the following video to see what the program means to four aspiring PR pros. They also share why they want to go into PR and what brands inspire them.