Thirty-three esteemed communicators have received their inaugural mention in the who's who of UK society for 2003, the 16th edition of the book.
Those on the 'in list' - as opposed to those booted out - include IPR director-general Colin Farrington, Incepta chief executive Richard Nichols, Penrose Financial founding partner Andrew Nichols, Capital Communications MS&L managing director Steffan Williams, Nelson Bostock co-founder Martin Bostock and Shine Communications chairman and Media Boss of the Year 2002 Rachel Bell.
Debrett's co-editor Zoe Gullen says entries are by invitation only: 'We approach people who we regard to be at the top of their profession - it's for people of distinction and positive achievement.
'We also place great emphasis on peer recommendations within their own industry,' she adds.
Or perhaps, in recognition of most intriguing hobbies - for example Williams' stated penchant for 'rugby, fly-fishing, hill walking, squash, film and cigars' and Farrington's love of 'travel, opera and whippets'.
Those on Debrett's 'out list' include former Liberal Democrat MP Christopher Brocklebank-Fowler - now retired - although his son, Cubitt Consulting founder Simon Brocklebank-Fowler, is continuing the family tradition with an entry in the annual book.