From a standing start of one man and no clients in 2009, Manifest has become a globally recognized firm that has grown, on average, by over 20% every year. The agency has taken on toxic masculinity with Samsung, designed a suitcase for space travel for luggage company Horizn Studios, and with its own venture, Offset Earth, is planting 250,000 trees per month.
Manifest offers a unified one team, one culture approach across all its offices, while maintaining the culture of a small agency. Four of its offices are led by an all-female managing partner team, while a group focus on diversity and inclusion has led to an ever-increasing Black and minority ethnic contingent at the firm (currently 23%).
The agency lives and breathes its “don’t react to the changing shape of the industry, drive it” philosophy by developing proprietary technologies, a unique influencer collaboration platform and DigitalNewsroom, a new digital format for news dissemination to media.
The Manifest Brand Framework identifies the purpose of a brand before anything else — a purpose-led approach ensuring its campaigns are not only successful, but also significant. The agency also publicly challenged a client IP infringement, providing the industry with a key milestone in the protection of creative integrity and opening up the IP conversation between brands and agencies.
Manifest has always pushed the boundaries of what is expected from agencies, but 2019 was the year it proved it’s not just building brands that change the world, it has also become one.
Judge's comment: "Love the unified ‘one team, one culture’ approach. Innovative, diverse, creative and clear and excellent growth. A 10h anniversary truly worth celebrating.”
Clarity has grown from a small start-up in 2013 to a $10m run-rate agency in just seven years. It is recognized as one of the most innovative, ambitious and progressive agencies in the world. In 2019, it accomplished rebranding, a rapid expansion in headcount and development of talent, with 40% growth.