PRWeek Global Awards Winners 2020 - Global PR Professional: Agency

Alex Myers, founder & group CEO at Manifest, has been named PRWeek's Global PR Professional - Agency.

Ten years ago, Manifest consisted of Myers and a second-hand laptop in his living room. Today, it’s a leader in consumer PR, thanks to an ultra-creative focus on ground-breaking innovations and ethical foundations.

Visit the PRWeek Global Awards hub to find out more about the winners

Nowhere is Myers’ creativity more obvious than in his work with craft brewery BrewDog. Since he met the founders in 2010, the business has gone from a handful of brewers and a dog, to one of the fastest-growing drinks brands on the planet.

It was the first consumer business to be named in the London Times Fast Track 100 using only Manifest for external communications, and is the only business ever to be included in the list for five years running. In January 2020, Myers’ multiple award-winning work for the brewery was named the Disruptor Brand of the Decade by PRWeek UK.

Myers regularly lectures on creativity at universities, encouraging students to adopt a purpose-led approach to branding, and he has mentored numerous startup agencies with the same perspective.

His teachings are directly aligned with his actions: Manifest was early in introducing equal parental leave, therapy as a company benefit, a group-wide profit share scheme, a head of diversity and inclusion, and a chief technology officer and chief happiness officer. Many others have since followed in Manifest’s footsteps, helping to chip away at issues that have blighted the PR industry.

Judge's comment: "Cutting-edge employee initiatives. Demonstrates bravery, humility and a commitment to a betterment of the industry, the agency, the work and the people who work for him. Clearly prepared to deliver on his promises, he prioritizes doing what is right over money and that's paid off. Ultimately, Alex advances the industry.”

Highly Commended

James Wright, CEO Red Havas & Global Chairman, Havas PR Global Collective

James Wright combined two of Havas Group’s most powerful PR brands to create Red Havas — a transformational micro-agency network that has helped redefine PR and its value to clients. In 2019, the agency achieved record performance, including more than 10% growth of the Havas PR Global Collective, staff retention of 84% and 38 award wins.

Shortlisted

Chris Perry, Chief Innovation Officer, Weber Shandwick

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