In Latin America, 2019 was a year of anemic economic growth, high uncertainty and
Countries such as Chile were consumed by social and political turmoil and US
President Donald Trump engaged in trade wars with Brazil and Argentina and a border war with Mexico.
Despite these challenges, Weber Shandwick’s LatAm offices adapted quickly by leveraging
volatility to create exponential growth and some of their most dynamic work to date.
Weber Shandwick Mexico worked with IKEA to announce the brand’s arrival in the country. In a single day, IKEA was a trending topic three times in the country and reached almost 80,000 organic followers on Facebook. In its first year of operation in Latin America, United Minds, Weber Shandwick’s management consultancy specializing in transformation, had a year of strong growth.
From a disease awareness campaign based on data analysis; to aligning government, the
private sector and NGOs to embrace the UN Sustainable Development Goals; purpose-driven communication strategies in Colombia; and a mobilisation and information program that distributed 12.4 million free conversion kits to Brazilians in remote regions who risked losing their TV reception, Weber Shandwick’s “we solve” philosophy put power in the hands of the people.
Weber Shandwick Mexico achieved double-digit growth, and in its second year in business,
Weber Shandwick Colombia grew by triple digits. In every country in which it operates, the firm enjoyed recognition, including Best LatAm Professional by PRWeek, Brazilian Agency of the Year by the Jatobá Awards and recognition as one of the Top 100 leaders in the Colombian society.
Judge's comment: The judges said: “The entry shows organic growth of agency business results. The ambition aspect has strong proof points, with numerous new business units and specialized hires. Very good work in Mexico, Colombia and Brazil.”
In just four years, Brazil-based Sherlock Communications has grown from three full-time
employees to more than 50 consultants and a physical presence in 11 countries. In 2019,
amidst turmoil in the region, the agency added more than 20 major new clients and
experienced exponential growth, increasing revenue.