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Ruder Finn

PRWeek podcast: Purpose in the Great Reset

May 14, 2020

Purpose takes on even more meaning as the world deals with COVID-19. Comms’ crucial role takes center stage in this podcast, presented by Ruder Finn.

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Monica Marshall, global lead at RF Relate, is confident purpose will remain a priority.
Monica Marshall, global lead at RF Relate, is confident purpose will remain a priority.

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Brands are increasingly all-in with purpose. They need to be even more resolute, though, during a global crisis that is causing tremendous economic difficulty for so many.

Will companies stick to their purpose commitment when survival is a real concern? And how can they best do so? Those are among the myriad key issues tackled during this podcast, brought to you by Ruder Finn and featuring Monica Marshall, global lead at RF Relate and head of Ruder Finn’s DC office.

A true industry leader whose résumé includes a nearly 10-year stint with the United Nations’ World Food Programme, Marshall is confident that comms can lead the way.

“You can demonstrate your purpose in how you communicate.” That was just one of numerous pieces of counsel she offered during a podcast that touched on vital issues including PR’s key internal and external roles, evolving consumer expectations, as well as the pandemic’s impact on activism and NGOs.

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More...

  • Ruder Finn names Monica Marshall DC office head

  • Ruder Finn hires Ketchum's Monica Marshall to run new purpose practice

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