PUBLIC SECT0R: Govt to target the young with drive on sexual health

The Government is to target 18 to 30-year-olds on low incomes in its first major sexual health campaign since the 'Aids - Don't Die of Ignorance' push in the 1980s.

Cases of sexually-transmitted infections (STIs) - such as gonorrhoea and syphilis - in England, Wales and Northern Ireland doubled in the decade to 2001 to 1.3m.

Media relations work to launch this month will target lifestyle magazines in a bid to 'remove the taboo' of STIs, according to Jo Marino, associate director of Harrison Cowley, which is handling PR for the campaign.

The campaign, which is built around a Lottery theme - 'Don't play the sex Lottery - use a condom', is part of the Government's first National Strategy for Sexual Health and HIV, published in July 2001.

HC - which won the work after a four-way pitch - has been appointed to handle the campaign until March 2004.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.