Brands2Life takes BSA brief to tackle UK software piracy

The Business Software Alliance (BSA) - backed by tech giants including Microsoft and Adobe - has hired Brands-2Life to handle its UK PR and help combat software piracy.

Brands2Life picked up the brief after a four-way pitch, including Companycare Communications, Blanc & Otus and long-term incumbent Ketchum, which worked with BSA for over five years.

Global non-for-profit body BSA, which was founded in 1988, aims to educate consumers and businesses on software and copyright issues, in particular focusing on the growing problem of software piracy.

Brands2Life co-founder Giles Fraser said it will target the national press and trade publications in a bid to reach consumers and businesses.

'It's partly education and prevention, but also policy work with local and regional governments to make sure the right messages are getting out about the issue and the penalties for not paying,' he added.

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