IPR's withdrawal marks an end to PRE-fix scheme

Planning research and evaluation initiative PRE-fix has been abandoned, following the withdrawal of the IPR from the scheme.

A statement released this week by IPR director-general Coin Farrington confirmed that the scheme, set up jointly with the PRCA two years ago to develop clearer guidance on PRE, has been wound up.

He said: 'Our feeling which we have shared with the PRCA, is that the PRE-fix brand name is starting to cause confusion in the market place.'

He added that existing IPR initiatives on PRE would continue but under its own brand and, 'we're happy to continue to talk with PRCA about issues such as this'.

However an insider close to the PRE-fix committee said that 'it's not a coincidence' that the IPR withdrawal comes just weeks after the PRCA decided to join marketers and advertisers in a newly created federation rather than pursuing more formal integration with the IPR (PRWeek, 6 December 2002).

PRCA director-general Flora Hamilton said: 'We're very disappointed that the IPR has formally withdrawn from PRE-fix. We very much hope the IPR will come back to the table.'

Meanwhile other changes at the IPR include its government affairs group announcing that it will organise events at party conferences for the first time.

In addition, its Northern Ireland group has named Lynne Crowther as chairman for 2003.

Leader, p8.

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