PRWeek has opened nominations for the second annual Purpose Awards, celebrating the activations that use creative ideas to advance positive causes and the organizations and individuals behind them.
Consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values.
Purpose and cause marketing have moved from a niche activity to a fundamental underpinning of corporate strategy among major companies and brands. Old-style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organizations in a truly authentic manner.
The extended deadline for entries is June 22. The awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. The cost of an entry is $350; a late fee of $100 will be applied to all entries submitted after June 15.