Maurice Levy, WeWork part ways after three months

Lévy was named interim chief marketing officer in November 2019.

Former Publicis CEO Maurice Levy.
Former Publicis CEO Maurice Levy.

Maurice Lévy's stint as WeWork’s marketing chief quietly came to end a few weeks ago, Campaign can reveal.

The 77-year-old former Publicis Groupe chief executive, and now chairman of its advisory board, left his post as interim CMO of the beleaguered office-sharing business at the end of February.

Lévy was named to lead WeWork's marketing efforts last November on an interim basis in a surprise announcement following the departure of Robin Daniels

During his short stint, WeWork produced a newspaper ad in December in The New York Times, Wall Street Journal and Financial Times to remind customers that "WeWork is on the move. In the vanguard."

The work was created by Publicis, which will continue to support WeWork. A successor to Lévy has not been announced, but the company did hire Marissa Shorenstein as chief communications officer in February, within weeks of Sandeep Mathrani being installed as chief executive.  

"I have been happy to help WeWork rebuilding its marketing and communications departments," Levy told Campaign. "Publicis is helping through its teams on both aspects and my role ended at end of February."

WeWork has been hit severely by the coronavirus pandemic as employees at non-essential businesses in Europe and North America have been told to work from home as part of social-distancing efforts. 

However, the company had been in trouble long before the global health emergency, having failed to pull off an initial public offering in September 2019 and then accepting a multibillion-dollar bailout by Japanese venture-capital investor SoftBank in October. Last week, SoftBank withdrew its $3 billion (£2.4 billion) offer for WeWork shares, citing civil and criminal investigations as reasons for exiting the agreement. 

According to a March 26 letter to investors, WeWork said it had $4.4 billion in cash as of December 31, 2019, and that the company believes it had the financial resources and liquidity to carry out its plan through 2024, including facing the challenges created by COVID-19. 

This story first appeared on campaignlive.co.uk. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in