MEDIA BRIEFS: BPMA relaunch journal
PROMOTIONS BUYER: The British Promotional Merchandise Association (BPMA) is to relaunch its journal next month. Promotions Buyer will replace the old Promotions News, and has a new A4 format. Editorial is to consist of news, analysis and advice on regulations, strategies and new campaigns for buyers. The editor is Lisa Burns, former editor of Sales Promotion magazine.
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