INTERNATIONAL BRIEFS: Burson-Marsteller's CEO reputation study

FRANKFURT: German CEOs influence their company's corporate reputation more than their US or UK counterparts, according to Burson-Marsteller's second CEO reputation study. The research, conducted by icon brand navigation, surveyed 600 opinion-makers. Findings show a CEO's influence factor remains unchanged from last year at 64 per cent, compared to less than 50 per cent in the US and UK.

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