Christmas and New Year News Roundup

A summary of news that broke over the festive period

BA reappoints Brunswick

Brunswick has retained its UK and US corporate PR account with British Airways, but has seen its fees slashed from £1m to less than £250,000 a year.

Brunswick beat rivals Finsbury and Financial Dynamics to secure its five-year relationship with the airline in a hotly contested pitch which initially involved seven City agencies.

The final stages of the review saw Brunswick founder Alan Parker and Finsbury co-founder Roland Rudd pitch head-to-head.

BA head of corporate communications Iain Burns said the agency will no longer provide day-to-day PR support, but instead will fulfil a high-end strategic counselling role in support of the in-house PR team.

Parker will act as senior advisor on the account, which runs for two years. He reports directly to Burns.

M brought in to help bank bid

M, the agency launched last year by former Financial Dynamics bosses Nick Miles and Hugh Morrison, has been drafted in for City PR surrounding Credit Agricole's £12.5bn friendly bid for Credit Lyonnais.

The agency will handle international communications, working alongside French agency Image 7 on the deal, which is set to create one of the largest banks in France.

Financial Dynamics had been hired late last year to handle logistics and investor roadshows for the bid, but it is understood FD is no longer working on the project.

Carlton media head resigns

John Rudofsky, head of corporate affairs at Carlton Communications, has resigned after just six months.

Rudofsky, co-founder of Citigate Communications and a former journalist, will not be replaced.

Carlton's corporate affairs is divided into two departments, press and investor relations. Peter Rushton, who was previously head of publicity at Carlton, will run the corporate affairs and press side, alongside Edwina Payne.

Investor relations is run by Cliff Hide and Gaby Williams.

CardewChancery wins UB job

United Biscuits has ended its City PR review, hiring CardewChancery, the financial agency that was formed in November from the merger of Cardew & Co and Chancery Communications.

Hill & Knowlton, which formerly handled both corporate and financial work, will continue to oversee the corporate account. The City work was put out to pitch after the closure of H&K's financial team.

CardewChancery, which beat two other agencies for the work, will report to UB head of corporate communications Helen Humphreys.

Agency chairman Anthony Cardew and chief executive David Waller led the brief.

The financial PR win marks CardewChancery's first since the agency's creation. Cardew effectively bought Chancery, forming a combined agency with 30 staff and around £5m in fee income (PRWeek, 8 November 2002).

The agency counts more than 50 clients in the City, M&A, investor relations and financial services sectors.

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