Exclusive: Sorrell predicts bullish Q4 recovery but warns spending through recession idea is ‘nonsense'

Sir Martin Sorrell, former chief executive of WPP and currently boss of S4 Capital (S4C), is now bullish that marketing services will enjoy a healthy rebound in the final quarter of this year, although he argues the old adage of brands ‘spending their way through a recession’ no longer applies.

by Danny Rogers
Sir Martin Sorrell: Brands will 'let rip' in Q4
Sir Martin Sorrell: Brands will 'let rip' in Q4

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