Edelman Trust Barometer: consumers put brands on notice over coronavirus behaviour

Consumers have warned brands that their actions during the coronavirus pandemic will have an impact on future purchasing behaviour, according to a special edition of the Edelman Trust Barometer.

by Danny Rogers
O'Neills sportswear staff making NHS scrubs. A quarter of Britons are more likely to buy from brands helping out. (Photo: Getty Images)
O'Neills sportswear staff making NHS scrubs. A quarter of Britons are more likely to buy from brands helping out. (Photo: Getty Images)

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