Translation hires Ketchum’s Ann Wool as president

Most recently, Wool was Ketchum's chief integration officer.

Ann Wool is president of Translation.
Ann Wool is president of Translation.

BROOKLYN, NY: Ann Wool has left her role as Ketchum’s chief integration officer to become president of Brooklyn-based advertising agency Translation.

Wool stepped into the role in March, according to her LinkedIn profile. Neither Wool nor Translation immediately commented on the move.

Translation has done work for HBO, Nike, the NFL and Budweiser, Kaiser Permanente, and State Farm, among other companies and brands, according to its website. 

Ketchum promoted Wool to the new role of chief integration officer in September 2018, and tasked her with speeding up the adoption of new products and services across the agency. 

Now that Wool is gone, a Ketchum spokeswoman said the agency will not fill the role of chief integration officer. 

Instead, it has begun the search for a new president of influencer and cultural partnerships. And it will hand Wool’s other duties to Rob Bernstein, who was hired in February as managing director of commercial strategy.  

Bernstein, the spokeswoman said via email, is responsible for the integration of digital, content, media and creative specialty services into a combined offering for clients. He is also responsible for developing training modules and consultant onboarding.

“In her 19 years with us, [Wool] had an incredible impact on Ketchum, including building our world-class expertise in sports, entertainment and influencer, and she will be greatly missed,” the spokeswoman said.

Wool started at Ketchum in 2001 as director of the agency’s sports network. She was named partner in 2009. In 2014, she was made president of Ketchum Sports & Entertainment. 

She also helped create Ketchum’s influencer offering, and has overseen global teams and initiatives such as Ketchum’s Olympic sponsorship campaign.

Before joining Ketchum, Wool was a 10-year veteran of Edelman, where she focused on sports and sponsorship marketing.

Editor's note: This story was updated on March 25 with comment from a Ketchum spokesperson.

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