The agency, which has been hired by Klarna UK on a retained basis, won the account after a competitive pitch involving several agencies.
Fintech firm Klarna was founded in Stockholm in 2005 and is now valued at $5.5bn.
Announcing the account win today, Engine MHP revealed that a core team of eight people, led by Cat Ommanney, director in the financial services team, is working on the new business.
Engine MHP will support Klarna’s rapid UK growth plans as the business establishes and expands its core propositions, according to the agency.
In addition to working on consumer and b2b campaigns, it will provide public affairs support.
Klarna UK is the latest in the agency’s growing portfolio of fintech clients, which include Revolut, Youtility and Airbus-owned Skytra.
Engine MHP will work alongside Trace Publicity, an agency that is working on Klarna’s consumer communications in the UK.
Alex Bigg, Engine MHP’s chief executive, said: “Klarna is shaking up the payments industry for all the right reasons, empowering retailers and consumers alike with smooth payments and has ambitious plans as the business expands.”
He added: “We have been watching Klarna closely as it has grown into the largest fintech in Europe and are genuinely thrilled to be working with the team.”
The win comes just weeks after Nick Woods joined the agency as head of its financial services practice, leading a team of 15 specialists.
Onwards and upwards
In the past two years, Engine MHP has won more than 50 new accounts, including UK restructuring advisory firm FRP Advisory earlier this month.
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