‘Be honest about how bad it might get’: Alastair Campbell’s 20 crisis comms tips for the PM

Former No. 10 comms director Alastair Campbell has told Boris Johnson to resist the use of “smart-arse language” and express genuine sadness and regret at deaths in the UK from the coronavirus during his press conferences, as part of 20 crisis comms suggestions for the Prime Minister during the pandemic.

by Ian Griggs
Be honest with the public and provide more detail, Alastair Campbell advises Boris Johnson
Be honest with the public and provide more detail, Alastair Campbell advises Boris Johnson

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