Five Campaigns We Liked in February: your winner revealed

PRWeek's selection of the best PR and comms campaigns from February ended up with nearly 500 votes in total. Find out the winner below...

PRWeek's Five Campaigns We Liked in February contest was eventually won – with more than half the votes – by Starbucks, with a film to highlight issues that transgender people face in society. #WhatsYourName was produced by Iris is a partnership with Mermaids, a UK-based LGBTQ charity.  

In second place this month was 'UNsanitary', a campaign by social enterprise Hey Girls and The Big Issue, launched to raise awareness of how poverty-stricken girls and young women are forced to use unhygienic alternatives to sanitary products.

See the full results below and find out more about the winning campaign:

Starbucks – #WhatsYourName

This powerful campaign tells the story of a transgender man in various situations being called by the name he was assigned at birth, Jemma, to his obvious discomfort. In the film's final scene, he uses his new name - James - when asked at a Starbucks store. The campaign from Iris is a partnership with Mermaids, a UK-based LGBTQ charity.

The coffee chain is often the butt of jokes for its policy of writing customers' names on cups. This was a clever way of inverting the trope that fits with the progressive image it seeks to portray.

In case you missed it: Five Campaigns We Liked in January: your winner revealed


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