1. Louisa Fyans – Head of comms, The Football Association
Another tough but rewarding year furthering the reputation of both men’s and women’s football.
2. Scott Field – Director of comms, British Olympic Association
This is an Olympic year in which the BOC will once again be elevated into the national psyche.
3. Emma Wilkinson – Director of comms, Premier League
A tricky year for the EPL, with the long search for a chief executive concluded at last and huge arguments over VAR.
4. Kate Miller – Director of comms, England & Wales Cricket Board
English cricket looks more optimistic than it has for years. Miller is relatively new to the role and her profile will undoubtedly grow.
5. Gareth Mills – Head of communications, RFU
A mixed 12 months for rugby. Following England’s strong performance in the Rugby World Cup, there has been huge unrest in the domestic game.
6. Ellie Norman – Director of marketing and communications, Formula 1
Norman joined F1 in 2017 with a remit to rebrand the sport to reach wider audiences. A former head of advertising and sponsorship at Virgin Media, Norman is one of the most powerful women in the global motorsport business.
7. Alexandra Willis – Director of comms, content and digital, AELTC
Currently the highest-profile role in British tennis comms, the All England Lawn Tennis Club is home of the Wimbledon Championships, one of the UK’s most prestigious sporting events.
8. Scott Bowers – Group director of corporate affairs and comms, The Jockey Club
The former Weber Shandwick head of sport is a board director at the UK’s biggest commercial horse-racing organisation, which is using PR and comms to help grow interest in racing.
9. Zoe Clapp – Chief marketing officer, Premiership Rugby
The former head of comms and marketing at UKTV joins Premiership Rugby during a challenging period after the Saracens scandal.
10. Naomi Hicks – Director of communications and partnerships, UK Sport
The former WWF head of partnerships is responsible for UK Sport’s communications, public affairs, stakeholder engagement, research teams, commercial strategy and partnerships.
More from the 2020 Power Book: