PRWeek UK Power Book 2020: Top 10 in sport comms (in-house)

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big in-house players in sport comms (governing bodies).

(clockwise from top left) Fyans, Field, Wilkinson, Miller
(clockwise from top left) Fyans, Field, Wilkinson, Miller

1. Louisa Fyans – Head of comms, The Football Association

Another tough but rewarding year furthering the reputation of both men’s and women’s football.

2. Scott Field – Director of comms, British Olympic Association

This is an Olympic year in which the BOC will once again be elevated into the national psyche.

3. Emma Wilkinson – Director of comms, Premier League

A tricky year for the EPL, with the long search for a chief executive concluded at last and huge arguments over VAR.

4. Kate Miller – Director of comms, England & Wales Cricket Board

English cricket looks more optimistic than it has for years. Miller is relatively new to the role and her profile will undoubtedly grow.

5. Gareth Mills – Head of communications, RFU

A mixed 12 months for rugby. Following England’s strong performance in the Rugby World Cup, there has been huge unrest in the domestic game.

6. Ellie Norman – Director of marketing and communications, Formula 1

Norman joined F1 in 2017 with a remit to rebrand the sport to reach wider audiences. A former head of advertising and sponsorship at Virgin Media, Norman is one of the most powerful women in the global motorsport business.

7. Alexandra Willis – Director of comms, content and digital, AELTC

Currently the highest-profile role in British tennis comms, the All England Lawn Tennis Club is home of the Wimbledon Championships, one of the UK’s most prestigious sporting events.

8. Scott Bowers – Group director of corporate affairs and comms, The Jockey Club

The former Weber Shandwick head of sport is a board director at the UK’s biggest commercial horse-racing organisation, which is using PR and comms to help grow interest in racing.

9. Zoe Clapp – Chief marketing officer, Premiership Rugby

The former head of comms and marketing at UKTV joins Premiership Rugby during a challenging period after the Saracens scandal.

10. Naomi Hicks – Director of communications and partnerships, UK Sport

The former WWF head of partnerships is responsible for UK Sport’s communications, public affairs, stakeholder engagement, research teams, commercial strategy and partnerships.


More from the 2020 Power Book:

Who's in? PRWeek launches UK Power Book and lists lead players in each sector

PRWeek UK Power Book 2020: Top 10 in sport comms (agency)

PRWeek UK Power Book 2020: Top 10 in football comms (in-house)

In Pictures: PRWeek UK Power Book 2020 launch

PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors & their favourite campaigns

From the editor-in-chief: Putting the most powerful PR pros under the spotlight

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