Superdrug hires new agency for beauty and corporate brief

Superdrug has left its long-serving agency ZPR to appoint Pegasus as its beauty and corporate PR agency partner following a competitive pitch, PRWeek can reveal.

Superdrug hires new agency for beauty and corporate brief

Pegasus will cover press office, consumer campaigns for its Beauty division as well as handing corporate communications for two years.

The account will be led by Pegasus associate director Holly Ford with support from senior account director Lotte Newland and account director Carly Jones.

“We’re absolutely delighted to be working with Superdrug across the beauty consumer and corporate portfolio,” Ford told PRWeek.

“The brand's heritage on the UK high street, combined with the team's passion and commitment to bring accessible beauty to all customers, is shared with Pegasus’ mission to inspire healthy decisions and give beauty purpose. We are so excited to be working with Superdrug to help deliver ‘That Superdrug feeling’ to customers.”

Superdrug had worked with ZPR since 2005.

Last week, PRWeek revealed that Superdrug had shifted its Health PR business from Sunny Side Up (formerly Well Hello) to Maven, which also picked up a Superdrug Mobile brief.

Pegasus has had a strong year, winning a PRWeek UK Award for the National Rail track safety campaign, 'You vs Train'.

The agency has also picked up new clients, including New Zealand’s Manuka Honey Group.

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