Would you buy a jar of Jif or GIF peanut butter?
Thanks to a partnership between Jif and Giphy, a GIF search engine, limited edition jars of GIF peanut butter are available. GIF, which stands for graphics interchange format, should be pronounced with a soft “g” like the peanut butter and not a hard “g,” according to GIF creator Steve Wilhite.
Even so, there has been a long-running debate about how to properly say “GIF.” Where do you stand?
How do you pronounce GIF?— PRWeek US (@PRWeekUS) February 26, 2020