Exclusive: MPs' health priorities survey is a boost for prevention campaigns but a challenge for pharma

A survey of MPs' attitudes to health-funding priorities, which shows a shift towards prevention and away from new medicines, could herald a golden age for behaviour change campaigns while pharma firms struggle to be heard.

by Ian Griggs
Do the survey results herald a golden age of prevention campaigns? (pic credit: Peter Zelei Images/Getty/MBI/Alamy)
Do the survey results herald a golden age of prevention campaigns? (pic credit: Peter Zelei Images/Getty/MBI/Alamy)

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