Maven won the account following a competitive pitch that began last spring. The dual brief includes Superdrug Health and Superdrug’s Mobile phone division, which previously did not have PR agency support.
Maven was set up by managing director Taylor in October after she left Well Hello. The communications agency is half-owned by Nicki Murphy, chief executive of content marketing agency The River Group, which has been an agency partner of Superdrug for 18 years.
Well Hello had defended the account when Superdrug began the pitch process, but once Maven was set up it re-pitched for the account.
The agency's scope of work includes campaign creation, proactive and reactive press office function and influencer relations.
“Superdrug is bold, brave and trailblazing and we’re proud to be part of its team. It’s a brand that helps build better lives for its customers and that’s what excites us at Maven,” Taylor said.
“The work that we’ll be doing together will build impactful and culturally relevant campaigns and we can’t wait to get started.“
Superdrug head of marketing Gemma Mason said: “Maven has the passion, knowledge and experience we were looking for to ensure that we keep delivering dynamic and innovative communication campaigns. We’re looking forward to working with them to reach our business objectives in 2020 and beyond.”
Superdrug Health was a foundation client of Well Hello when Taylor (previously of Cow PR, where she also worked with the high-street healthcare and cosmetics retailer) and Nick Woods (ex-WE Communications) set up the agency in 2016.
Maven's other clients include German skincare brand Sebamed and life-science company Phynova.
Well Hello, which rebranded to Sunny Side Up in November, counts Bosch and Sanofi among its clients.