LONDON: Signal AI has rolled out the next generation of its technology, AIQ, which powers its media monitoring and market intelligence platform, the company said in a statement.
Signal AI also launched a feature powered by AIQ, called Briefings. The feature clusters and ranks content and allows PR pros to share “insightful news stories” with their colleagues.
With the rollout of AIQ, Signal AI said it is planning to launch capabilities and upgrade features on its platform. The company provides software for media monitoring, reputation management and market intelligence. Clients also use its software for environmental, social and governance; tax; compliance; and regulatory monitoring.
Signal AI has a partnership with Deloitte, in which it helps to automate tax-regulation monitoring.
“What we found in the last year or two as we continued to upgrade the technology to train it with new datasets from our customers and to build out new machine-learning components to apply to those datasets, we reached a new level of sophistication in intuition-based algorithms,” said David Benigson, cofounder and CEO of Signal AI.
Comparing Briefings to “your own personal research assistant,” Benigson contended that the feature can give users better intelligence at scale than humans can.
“What we’ve been able to do is combine all these different technologies — topic detection, content extraction, ranking, sentiment analysis, etc. — into a proprietary ranking algorithm that lets us take vast amounts of information and whittle that down into what’s highly relevant,” Benigson said.
Signal AI raised $25 million last October. In 2019, the company more than doubled its customer base and expanded into the U.S. and Asia-Pacific using proceeds from its Series C funding round, which brought its total funding to more than $49.5 million. The company rebranded from Signal Media at the start of 2019.
This story was updated on February 19 with quotes from Benigson.
