Analysis: Influencer engagement rates have plummeted – but there's 'no need to panic'

Influencer engagement rates have nosedived in the past year, particularly among those with larger follower bases. The drops are being driven by Instagram’s move to hide likes, and one expert believes it’s not a bad thing.

by Arvind Hickman
Changes to Instagram has resulted in influencer engagement rates dropping
Changes to Instagram has resulted in influencer engagement rates dropping

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