PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

by Charissa Guan & Lynda Williams
Pattaya is a popular destination among Chinese tourists but the spread of the virus has left beaches deserted. ©GettyImages
Pattaya is a popular destination among Chinese tourists but the spread of the virus has left beaches deserted. ©GettyImages

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