MILWAUKEE: Johnson Controls International has hired Aon vet Phil Clement as CMO, according to a statement from the building management company.
In the role, Clement oversees market strategy and demand generation, including achieving marketing targets through in-depth market development, research and planning. He reports to Mike Ellis, Johnson Controls’ EVP and chief digital and customer officer.
Johnson Controls’ last CMO was Kim Metcalf-Kupres, who retired in 2017, according to a spokesperson.
Before joining Johnson Controls, Clement was a managing partner at Chartwell Advisory Partners, a strategic advisory and investment firm, according to his LinkedIn profile.
Clement said his areas of focus included AI at the intersection of insurance and data analytics and the experience economy. He will no longer be an active investor at Chartwell, he added.
Clement is based in Milwaukee. His start date was February 10.
“This is one of those magical moments where business strategy is aligned with the need for a marketing strategy,” Clement said.
Clement said Johnson Controls has done a “fantastic job cleaning up its P&L” by focusing on the smart building space rather than being a diversified conglomerate. Johnson Controls spun off its automotive seating and interiors business into a business called Adient in 2016.
Clement added that Johnson Controls has about $9 billion left in its war chest to pursue opportunities. The CMO position was vacant partly as a result of the Adient spin off and merger with fire and security company Tyco in 2016.
“Now, we have the ability to redefine the new entity,” Clement said. “It’s an exciting time for the firm because it’s squarely positioned where it wants to go.
Clement said Johnson Controls can lead the conversation about improving employee performance through its building solutions while being “more aligned with the environment.”
Earlier in his career, Clement was Aon’s first global chief marketing and communications officer, a statement said. He served at the insurance brokerage and consultancy for 13 years, helping develop Aon’s global CRM system, common sales processes and global brand.
After stepping down from his role as CMO in 2017, Clement served in an advisory capacity, focusing on issues related to corporate reputation. He was replaced by current CMO Andy Weitz.
Johnson Controls reported sales were up 2% overall, and 3% organically, to $5.6 billion for Q1 of 2020. In January 2019, CEO George Oliver gave PRWeek a peek into how Johnson Controls has built its profile in the sports arena category.
This story was updated on February 13 with quotes from Clement.