KFC has hooked up with Moonpig to produce a range of "finger lickin’" Valentine’s Day cards, including a limited-edition scratch-and-sniff card that smells of the fast-food restaurant’s original recipe.
The eight designs – all created by Moonpig – include a customisable card featuring the famous beard, glasses and white hair of Colonel Sanders, under which consumers can unload a photo of a loved one. It carries the text: "Fancy a peck?"
More suggestively, another asks "You’re a snack. Wanna cluck?", while a third reads: "Tonight, the chicken comes first."
KFC has been told to avoid using expletives by the Advertising Standards Authority. In December, the watchdog banned a poster bearing the words "What the cluck?!" after it drew 40 complaints. While KFC insisted the word "cluck" was not a substitute for a swearword, the ASA judged otherwise.
Meanwhile, to celebrate the recent launch of its vegan burger, KFC and Moonpig have also created a card asking: "Will you be my vegan-tine?"
Ten per cent of the proceeds from sales will be donated to the KFC Foundation, which since its formation in 2015 has given out £3m in grants to charities.
This article first appeared on PRWeek sister title Campaign