Pitch update: Etihad, Virgin Pure, Hotels.com, UN, Gamstop, Panavision, Tommee Tippee and more

PRWeek's weekly round-up of pitches and account moves.

Whisky and gin distillery, Isle of Raasay
Whisky and gin distillery, Isle of Raasay

Project Everyone partners with Karmarama

Karmarama has won a competitive pitch to partner Project Everyone, the not-for-profit organisation created by filmmaker and Comic Relief co-founder Richard Curtis to fight for global progress towards the UN’s Sustainable Development Goals. The brief is to drive public awareness, unite global activism towards the goals and hold leaders to account for keeping their promise.

Accessories label appoints CiCi PR

Laslett England has appointed CiCi PR to help launch the brand’s SS20 and AW20 collections in the UK and globally. The agency will help the label grow its presence in print and online fashion, luxury, bridal and travel publications. CiCi PR will also work on a digital PR campaign, focusing on fashion and style influencers.

Etihad Airways appoints UK and Ireland agency partner

Travel, aviation and transport PR specialist 8020 Communications has been appointed as long-haul carrier Etihad Airways' UK and Ireland partner, after a competitive pitch. More on this story here.

Distillery win for Clarion Communications

Whisky and gin distillery Isle of Raasay, in the Inner Hebrides, has appointed Clarion Communications as its UK PR agency as it prepares to launch its inaugural single malt Scotch later this year. The agency will drive awareness of the brand’s ranges across traditional and digital channels – and promote the distillery’s visitor centre and luxury hotel on the island, which is located between the Isle of Skye and the west coast of Scotland.

Fiscal Technologies chooses UK agency 

Spreckley has been awarded the contract to deliver media relations and thought-leadership support to Fiscal Technologies, a provider of forensic financial software that empowers purchase-to-pay (P2P) teams to protect organisational spend. The agency will work closely with the organisation’s marketing team to raise the company’s profile and bring its technologies to a wider audience.

Direct Line chooses agency for B2B brief

Direct Line for Business has awarded Eulogy a b2b brief to drive awareness and adoption of its insurance cover in the UK SME market, following a competitive pitch. Read more here.

X2X Media Group hires global PR agency

Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by X2X Media Group as its PR agency. The business offers a suite of secure communication and content management solutions. The agency is tasked with communicating how the brand’s toolsets meet real-world needs now and in the future.

Self-storage win for Cherish PR

Communications agency Cherish PR has been appointed as UK PR partner for Attic Self Storage. The agency will boost brand awareness as the business builds momentum across London.The business is growing rapidly across the capital, with Cherish focusing on building strong results across national, London and hyper-local media, neighbourhoods and online communities.

Virgin water-purfication business hires PR agency

Comms agency Don't Cry Wolf has been appointed by Virgin Pure, which makes smart, water-purifying machines. More on this story here.

Artisan bakery appoints Luchford

Integrated luxury lifestyle agency Luchford has been appointed by artisan bakery Gail’s to handle its expansion, product launches and key activations, all centred on a "Waste Not" initiative that aims to raise awareness of food waste in the UK. Gail’s wants to educate the nation and reduce the waste of bread products.

Baby brand cries out for Stir PR

Shoreditch-based lifestyle PR agency Stir has been tasked with building awareness and brand loyalty for Tommee Tippee in the UK, following a competitive pitch. The agency will implement strategic, emotionally impactful brand campaigns to support the parenting brand’s key product pillars.

Deconstructed PR wins EU brief for cloud platform

D2IQ, a provider of enterprise-grade Cloud platforms, has selected Deconstructed PR as its lead agency for Europe, following a competitive pitch. Deconstructed will lead comms across Europe and run UK PR, developing and executing thought-leadership programmes to showcase D2IQ’s technology, services and expertise in empowering organisations to navigate Cloud-native journeys.

Hotels.com close to booking agency for social-media brief

Booking website Hotels.com is searching for a new agency partner for a 'five-figure' UK social-media brief. More on this story here.

Scottish snack brand calls in comms support

Scottish snack brand Podberry has appointed three teams to support its growth plans. PR consultant Pippa Kent will support the brand across its PR efforts. Food and drink agency Lux will manage and grow Podberry’s social channels, while David Orr has been brought in to work with the brand’s in-house team and focus on building sales of the product.

Wild West toasts international travel win

Comms consultancy Wild West has been appointed by Devon-based international surf, snow and cycle adventure company Ticket to Ride. The agency will work to maximise brand exposure and increase bookings across Ticket to Ride's worldwide experiential travel offerings.

NewCo retains Jargon PR

B2B PR agency Jargon PR has been reappointed for the fifth year running by business networking event NewCo London. The event brings together companies from around London, inviting them to open their doors and welcome executives, entrepreneurs and future influencers. Jargon will implement a media relations campaign to generate press interest and media coverage for the host companies, increase overall awareness for the event, and drive press attendance.

Chenot Group appoints luxury brand agency

Fox Communications will lead the launch of the Chenot Palace Weggis, Switzerland, which opens on 1 May. It will be the group’s most advanced dedicated health and wellness palace in Europe, located at the foot of the Swiss Alps on Lake Lucerne. The agency is tasked with bringing the Chenot Group to the forefront of both the UK and global market.

Cherry growers' industry body picks agency

Love Fresh Cherries, the industry association for British cherry growers and importers has appointed Sunny Side Up on a retained contract. The agency’s brief is to help build momentum for the fruit which, after a few years of under-investment and poor growth, has been enjoying something of a renaissance. The agency’s work will include traditional consumer media relations, social and influencer campaigns and paid-for media support. 

Nestify books UK agency

The service has appointed Frank to deliver a corporate PR and thought-leadership programme, following a competitive pitch process. Read more here.

Agency appointed to support fishing industry post-Brexit

Public affairs agency Connect has been jointly appointed by the National Federation of Fishermen's Organisations and the Scottish Fishermen's Federation to support a campaign for a "better deal for fishermen" as the UK leaves the Common Fisheries Policy, post-Brexit. More on this story here.

The PHA Group to raise awareness of anti-gambling tool

The PHA Group has been appointed to lead a communications campaign for Gamstop, a not-for-profit service that enables consumers to exclude themselves from online gambling sites. The campaign will build new partnerships with other organisations, helping to communicate Gamstop’s work to wider audiences, especially vulnerable groups who may be affected by gambling.

GBW right at home with property developer brief

Midlands full-service marketing agency Gough Bailey Wright (GBW) has been appointed to handle PR for specialist residential property developer Court Collaboration. The agency is supporting the urban and city-living housebuilder with consumer and b2b PR across regional, national and industry media, helping to drive sales of new homes while raising the developer’s profile in the residential property sector.

Panavision appoints Red Lorry Yellow Lorry

Panavision, the global provider of end-to-end production equipment and post services for the episodic, commercial and feature film industries worldwide, has appointed Red Lorry Yellow Lorry, a b2b technology PR and integrated comms firm, as its global PR agency. Its remit includes promoting the end-to-end product and service offerings across multiple Panavision brands.

Gluten-free brief for Sunny Side Up

Irish gluten-free bakery brand Promise Gluten Free has contracted Sunny Side Up to help with a brand communications campaign in the UK. The agency’s brief is to help drive awareness and demand among those needing or choosing a gluten-free diet. The work will include traditional consumer media relations as well as social and influencer campaigns.

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