Exclusive: W Communications wins Virgin Active account

The remit includes creative campaigns and influencer programmes.

Exclusive: W Communications wins Virgin Active account

W Communications has won the 2020 PR retainer for fitness brand Virgin Active in Singapore. The brief includes creative campaigns with a focus on creative partnerships and strategic influencer programmes.

The win expands W’s health and fitness portfolio with former clients including LA-cult brand Barry’s Bootcamp, family-focused martial arts and fitness centre FaMA, and the body-toning power suit Vision Body.

Annabel Fox, global MD of W Communications, said of the win: "At just four years old, W in Singapore is winning global blue-chip clients that took us several years in London. After realising growth opportunities in the health and wellness sector, we have established outfitness division to cater to this growing segment."

W recently opened a wholly-owned office in Kuala Lumpur, and more openings are slated in the near future.

Click here to subscribe to the FREE Asia PR & comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.

To submit a news, comment, case study or analysis idea for the Asia bulletin, email Surekha.Ragavan@haymarket.asia

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in